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<br>Super Eagles star Alex Iwobi has extended his philanthropic efforts by opening a temporary shop in East London to provide free groceries for families in need during Christmas. Named "AleXpress," the initiative aimed to spread festive cheer by offering essentials, including turkeys, to those [struggling](https://www.footballinnigeria.com.ng/news/transfer-news/yobo-premier-league-move-to-everton-ideal-for-moses-simon/) to afford holiday dinners. |
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<br>Through this thoughtful gesture, Iwobi demonstrated his [commitment](https://www.footballinnigeria.com.ng/stadiums-and-facilities/10-reasons-caf-approved-remo-stars-stadium-ikenne-for-champions-league/) to [community support](https://www.footballinnigeria.com.ng/category/sports-betting/). Speaking about the initiative, he said, "If I can help celebrate a great Christmas, why not?" |
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<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG) |
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<br>Social media has been abuzz with praise for Iwobi’s generosity. One user commented, "Footballers get a lot of flack, but this is top class from Alex Iwobi. He does so much work for the community." Another wrote, "Alex Iwobi is a credit to Fulham and a great role model on and off the pitch." |
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<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Editorial |
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<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig) |
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<br>Alex Iwobi’s initiative, "AleXpress," is a heartwarming example of [athletes](https://www.footballinnigeria.com.ng/youth-football/nigeria-vs-senegal-dramatic-showdown-at-egypt-2025-u-20-afcon-quarters/) using their platform to give back to . In a world where professional footballers are often critiqued for extravagance, Iwobi’s gesture highlights the [positive](https://www.footballinnigeria.com.ng/category/news/nigerian-football-news/) impact they can have off the pitch. |
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<br>Providing free groceries during the festive season is more than an act of charity |
